We have extensive experience bringing beverages and dry grocery products to market.
SME works with you from brand concept, development, product testing and refinement, all the way to the details of national field sales management and reporting.
Here are just a few of the many brands we’ve worked with in these demanding categories:
Beverage Products
Salada Green Teas / with Redco Foods Broker Sales ~ Concept & National Launch
Red Rose SpecialTeas / with Redco Foods Broker Sales ~ Regional Rollout
Maxwell House Refrigerated Coffee / with Division Marketing ~ Concept & Test Markets
Maxwell House Cappio Cappuccino / with Division Planning ~ Concept & in-house Testing
LaCroix Spring Water / with WinterBrook Beverages Distributor Sales ~ Regional Launch
Dry Grocery Products:
Williams Spicy Wings Seasonings / with Wms Foods Broker Sales ~ Regional Launch.
Coast Bar Soap / with P&G Corp Marketing ~ Initial Test Market.
Bounce Dryer Sheets Fabric Softener / with P&G Unit Sales ~ Test Market.
Downey Fabric Softener / with P&G Division Sales ~ Test.
Zest Bar Soap Super Size / with P&G Division Sales ~ Test.