Developing and marketing new brands
demands special expertise.
Put SME’s vast experience to work for you in every phase, from product concept through the intricacies of FDA & USDA approval, UPC code assignment, test marketing, field sales force decision, and business system design.
SME has a long track record of launching, building, growing successful refrigerated/frozen Meat & Dairy brands:
Refrigerated & Frozen Meat Products
Oscar Mayer Cheese Hot Dogs ~ Test Market & Launch with Oscar Mayer Direct Center Sales.
Louis Rich Turkey Products ~ National Launch with Oscar Mayer Direct Sales Force.
Oscar Mayer Lunchables ~ Concept & in-house Testing with Oscar Mayer Corp Mgmt.
Chef’s Pantry Nuggets & Sticks ~ Test Market & Regional Roll with Oscar Mayer Direct Regional Sales.
Thomas E Wilson Heat & Eat Meat Entrees ~ Test Markets & National Launches with TAV Direct & Broker Sales, complete with field sales team organization and motivation plus all important designed business systems.
Refrigerated Dairy Products
Jell-O Refrigerated Pudding Snacks / with GF Mfg. & Mktg. and OM Logistics & Direct Sales ~ Test Markets & National Launch with complete field sales team organization, hiring, training, motivation. Re-design of 3 company business systems
Sprinkl’ins Kids Yogurt / with Dannon USA Broker Sales ~ National Launch
Dannon Light / with Dannon USA Broker Sales ~ National Launch
Price’s Cheese Spreads / with Bel Cheese Broker & Distributor Sales ~ Regional Launch